100 Marcas que poderiam mudar hábitos sustentáveis dos consumidores – The Guardian 2015

Planet-Brands-100-marcas-sustentaveis
O designer Tanner Woodford chegou a contar, em apenas um dia,  contato com 1.035 marcas diferentes!
Todas essas marcas gastaram milhões para construir a lealdade, status, desejo e aceitação social. Uma marca de valor pode trazer domínio comercial ou relevância para seu público.
As marcas também têm um efeito colateral útil: criar poderosas ferramentas para a mudança de comportamento sustentável.
Algumas marcas já estão usando este poder para mudar os nossos comportamentos. Nos links abaixo, exemplos que as marcas podem mudar hábitos de consumo.
São marcas que poderiam ajudar a todos viverem estilos de vida sustentáveis, são marcas que poderiam mudar os comportamentos de bilhões, para um futuro melhor.
Vamos ser realistas. A maioria das marcas nomeadas neste índice nem sequer começou ainda. Alguns são controversos. Alguns lutam com a sustentabilidade. Mas todos têm um grande trunfo que poderia ajudar a sustentabilidade unidade se eles escolheram usá-lo: seu poder de marca.
Do Google para Coca-Cola, Danone para Ping An, a Samsung Heineken. Estas marcas globais abrangem continentes e setores industriais. Eles nos cercam, nós as reconhecêmos, elas são familiares e todas possuem a força de comunnicação que a sustentabilidade precisa desesperadamente.

Como esta lista foi criada?
• influência da marca
Marcas mais conhecidas do mundo são melhores canais para ativar comportamentos sustentáveis.
• Escala Global
Que marcas atingem a maioria das pessoas? Marcas globais do mercado de massa podem afetar radicalmente consumidores suficientes para fazer uma diferença real.
• Sustentabilidade
Que marcas entendem a sustentabilidade? Os consumidores vão ter confiança nas marcas que tenham, pelo menos, um início na sustentabilidade.

Abaixo lista de 100 marcas que poderiam ter o maior impacto sobre comportamentos sustentáveis:

Planet Brands
Brand name Headquartered in Sector
Google United States Computer Services & Internet
Microsoft United States Software
Coca-Cola United States Beverages
IBM United States Computer Hardware & Electronic Office Equip.
Apple United States Electronic equipment
Mercedes-Benz Germany Automobiles
Pepsi United States Beverages
Hewlett-Packard United States Computer Hardware & Electronic Office Equip.
BMW Germany Automobiles
Nescafe Switzerland Beverages
UPS United States Industrial Transportation
Honda Japan Automobiles
Samsung Korea, Republic Of Electronic equipment
Colgate United States Personal Products
Danone France Food Producers
Johnnie Walker United Kingdom Beverages
Hyundai Korea, Republic Of Automobiles
Facebook United States Computer Services & Internet
Verizon United States Mobile telecommunications
Ping An China Financial Services
Sony Japan Electronic equipment
Gillette United States Personal Products
Nokia Finland Mobile telecommunications
Smirnoff United Kingdom Beverages
McDonald’s United States Hotels, Restaurants, Bars, Rec Services
Amazon.com United States Computer Services & Internet
Nintendo Japan Electronic equipment
eBay United States Computer Services & Internet
Kellogg’s United States Food Producers
Toyota Japan Automobiles
Ferrari Italy Automobiles
Canon Japan Electronic equipment
Disney United States Media
Thomson Reuters United States Media
Gucci Italy Clothing, Accessories & Footwear
Nissan Japan Automobiles
Dell United States Computer Hardware & Electronic Office Equip.
Philips Netherlands Electronic equipment
Citi Group United States Banks
Sprite United States Beverages
Heinz United States Food Producers
Visa United States Financial Services
Nike United States Clothing, Accessories & Footwear
ICBC China Banks
China Mobile China Mobile telecommunications
Xerox United States Computer Hardware & Electronic Office Equip.
BlackBerry (Research in Motion) Canada/UK Mobile telecommunications
Kleenex United States Personal Products
Vodafone United Kingdom Mobile telecommunications
American Express United States Financial Services
Intel United States Computer Hardware & Electronic Office Equip.
FedEx United States Industrial Transportation
Cartier France Clothing, Accessories & Footwear
MasterCard United States Financial Services
Nestle Switzerland Food Producers
Cisco United States Computer Hardware & Electronic Office Equip.
Heineken Netherlands Beverages
AT&T United States Mobile telecommunications
SAP Germany Software
Corona Mexico Beverages
HSBC United Kingdom Banks
Yahoo! United States Computer Services & Internet
Oracle United States Computer Hardware & Electronic Office Equip.
Red Bull Austria Beverages
L’Oreal France Personal Products
Ford United States Automobiles
Wal-Mart United States Food & Drug Retailers
Volkswagen Germany Automobiles
Allianz Germany Financial Services
Audi Germany Automobiles
Siemens Germany Diversified Industrials
Adidas Germany Clothing, Accessories & Footwear
Panasonic Japan Electronic equipment
T-Mobile Germany Mobile telecommunications
Bank of China China Banks
Budweiser United States Beverages
Standard Chartered United Kingdom Banks
Wells Fargo United States Banks
AXA France Financial Services
Louis Vuitton France Clothing, Accessories & Footwear
Movistar Spain Computer Services & Internet
Bank of America United States Banks
Avon United States Personal Products
China Construction Bank China Banks
Barclays United Kingdom Banks
Telecom Italia Italy Mobile telecommunications
Jack Daniel’s United States Beverages
Tesco United Kingdom Food & Drug Retailers
Gap United States Clothing, Accessories & Footwear
Pampers United States Personal Products
General Electric United States Diversified Industrials
KFC United States Hotels, Restaurants, Bars, Rec Services
Zara Spain Clothing, Accessories & Footwear
RBC Canada Banks
Carrefour France Food & Drug Retailers
Subway United States Hotels, Restaurants, Bars, Rec Services
Johnson & Johnson United States Personal Products
Starbucks United States Hotels, Restaurants, Bars, Rec Services
Pizza Hut United States Hotels, Restaurants, Bars, Rec Services
Burberry United Kingdom Clothing, Accessories & Footwear

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